In April, the Creative Industries Federation launched the #OurWorldWithout campaign, calling on government for urgent funding to help creative organisations and professionals who are being hit hardest by the fallout from the pandemic.
We have since commissioned Oxford Economics to forecast the projected economic impact of Covid-19 on the creative industries. The findings are stark and hard-hitting: 1 in 5 (over 400,000) creative jobs are expected to be lost – more than nine times the entire workforce of British Airways or almost triple the workforce of Asda in the UK. The report projects a combined revenue drop of £1.4 billion a week for the UK’s creative industries in 2020. The creative sector could be hit twice as hard as the wider economy, with a GVA shortfall of £29 billion.
The findings of the report present a devastating future, not only for our sector, but for the future of our culture, our society and our economy, if we don’t act now…
…which is where you come in.
As we emerge from lockdown, our culture and creativity will be needed more than ever. Whilst it is important to pay attention to these alarming statistics, it is also important to know that there are still things within our power to do. With that in mind, here are a few ways, we can support our world-leading creative industries and build a future built on innovation, creativity and brilliant ideas:
Write to your MP
Our MPs are a direct link to government, and are vital in addressing key areas of national concern, like the crisis taking place in the creative industries. Raise awareness that we need an urgent Cultural Renewal Fund for the creative sector and that we need to avoid a cliff-edge on support for those industries who will be latest back to work. Write to your MP and share our campaign with them. You can find a template of the letter here, ready for you to add your name and sign it.
Support local creators and creative businesses through Crowdfunding
We recently launched our Pay it Forward scheme with Crowdfunder, enabling creative businesses to pre-sell tickets, products, bookings and services now, to be redeemed later. The public can support creators through this (and creative businesses can register here to raise funding), giving our creative industries a vital cash injection when they need it most.
Share the amazing things that your local creative practitioners are doing
There has never been a better time to use your own social media channels to share the incredible creative work that is helping you through this difficult time. While we’ve been enjoying new TV shows, concerts, artwork and design, we mustn’t forget the brilliant people that have been busy creating it. Use your social media channels to champion creativity and to share their work. Whether via Instagram, or just on your next Zoom catch-up with friends, give creators a chance to be seen. Be sure to use the hashtag #CreatingPositivity when sharing these creations in order to create a corner of the internet brimming with colour and creativity, that people can also find inspiration in.
Add your voice to this campaign
The more people who see the startling figures published in our report, the closer we get to making real change. We must be loud enough so that government and decision makers cannot avoid hearing us. Please, join us and share these social media graphics on your own channels.
We know that there are vital movements taking place on social media right now, and would never want to take away from these necessary voices. But we hope that there is space enough to carry on this important work, as we continue to protect the future of the creative industries.
Keep celebrating creativity
Continue to be creative. We will look back at this time and see the brilliant art and creation that took place. Let’s not lose this amazing creativity that has brought our communities so close together in these last months and weeks.
Join our Creative Coalition
We’re bringing people together from creative communities across the UK to build a Creative Coalition to strengthen our sector’s collective power and voice. We are giving our members the chance to help drive real change at the highest level for the whole of the UK’s creative industries.
The Creative Coalition is a major consultation project that will paint a picture of what our future economy and society could look like if we reimagine our sector. Our aim is to highlight the value that creativity, creative skills and the creative industries can bring to the UK’s economic, social and cultural regeneration.
Find out more about Creative Industries Federation membership and join today to become more connected to creatives across the UK.